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ARTS IS THE NEW HUSTLE


Tega Greats |

In a country where some vices have ‘levels’, where a heist is the most effective when applying for a leading position, one would understand how easily the honesty of a man could slowly lead to his demise – let alone when having the ‘blessing’ of being termed a creative.

Naturally, this said country could care less about ‘quality’ of art consumed as the hungry masses seek any form of distraction from the frustrations that have become their daily life. They have become numb to the feeling of pain, sorrow, humor, all emotions; so that their only need for art would be to do just that: to numb them; make them forget and to laugh – to mock.

The term, message, could be left for those in countries far away from theirs. Far away from the filth that leads them astray.

In a country of people who have forgotten that the word ‘life’ has a meaning, the choice of the creative is the same as, if not slimmer than, the others – hustle.

It is no news that there are little opportunities for the art-inclined to make a decent living with their talent without bending terribly to the cries of the masses, and most times breaking. And while I do not admire the ‘starving artist’ narrative, I would not say I prefer the ‘Hustle and blow’ mentality of today’s artists either.

With various people screaming, “Passion to Profit”; “Monetize your talent”; “Do fast and blow”, and the likes, the artist that falls in love with the fame that emanates from lavish living no longer sees their creation as art anymore – only as a mere money-making tool. What was once the thing that people gave their blood, sweat and tears for, has literally just been reduced to a tool for clout.

Don’t get me wrong, I’m not against making money with your art and creation, but when the pressure to follow up with your passion mixes with the innate desire to jump over the process (blow sharp sharp mentality), the term ‘quality’ exits the vocabulary.

Most of the artists we see these days don’t put in much effort into developing the ‘talent’, but rather they focus on just the marketing. And you know the thing about good marketing? Anything, anything at all can be sold with it, so why not right?


Relax, and let the zombie be your host


Relax, and let the zombie be your host

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